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The Elfin Diary September Newsletter

Hallo all Efin Diary peeps!
Well, it’s been a bit of a year here at Elfin HQ.  I’ve had to say goodbye to my printer at rather short notice (I’m not going into the reasons) and the financial situation has been dire.  My chronic health problems haven’t been helping either.  But I’m still here and I’m determined to bring out the Elfin Diary once again.
It’s going to be late again, I’m afraid – I anticipate I’ll have the first copies ready at the end of October.  Unfortunately, as the one good thing about my old printer was that he was cheap, I’m going to have to raise the prices of the Ds.  The new prices are: hardback £17.99;  softback  £11.99; desk diary £16.99.
You can pre-order them from the website now.  There will be a PDF version at the usual £5.99;  but that isn’t ready yet.
There will be incense – I’m waiting on a shipment of Fern & Moss. The price is the same and again, no postage will be charged for incense alone.   There will also be T-shirts – I’m awaiting the arrival of those as well. The postage on the Ds  and the Ts will be the same as last year – £1.50 per order.

Now, is there any good news to report?  Most of the trees I planted in the garden this year and last year are still growing!  That’s several fruit trees, two oak trees, a beech tree, a weeping willow and a cherry. Seeing that lot – and the other trees I intend to plant next year – grow into a woodland will certainly be an incentive to stick around for as long as possible!
Honestly, I’ve found that planting a tree is extremely therapeutic and positive (and yes, I do go out and talk to them as well). So if you have some garden space, why not plant a tree yourself?  The Woodland Trust will be happy to advise you on all aspects of trees and tree care; under some some circumstances they’ll even pay part of the cost of planting a small woodland.  Go to, write to them at  The Woodland Trust, Kempton Way, Grantham, Lincolnshire NG31 6LL  or ring them on 0330 333 3300.

But that’s all for now peeps.  Here’s hoping that all’s well with you and yours,

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News about the 2016 Diary

Well Diary peeps, I have to apologise – the D is going to be late again. I hope to have the first Ds for sale around the end of October. The bad news is that the price will have to go up – I’ll explain the reasons in the next newsletter. The D covers will also be a bit different – only the hardback and the desk diary will have the usual foil-block covers; the softback D will have a coloured laminated cover.
You can pre-order your Diary – I’ll have the website shop sorted in a day or two and will start sending out order forms for those customers who prefer to order by post. (If you want a paper order form, let me know your address via the contact form and I’ll add you to the post-only list.)
Sorry about this, but its been a difficult year here at Elfin HQ – I even thought for a while that I wouldn’t be able to keep the Elfin Diary going any longer.
Anyway, enough of the whinging – the D is going to be published!

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An electronic Elfin?

For a couple of years, I produced a PDF version of the Elfin Diary. This was basically the version that got sent to the printer, with hyperlinks to useful/interesting websites added.  I thought people would like this – an Elfin Diary they could install and read on their electronic devices! It was cheaper than the dead-tree versions as well. But sales were very disappointing; maybe a dozen in the first year, half that in the second year. (The third year, when I’d not bothered to put a PDF version on sale, I got a request for it from a visually impaired customer;  I sent her a copy – I’ll do the same for anybody with visual problems, so don’t hesitate to contact me.)

I regularly got requests for a Kindle version, but at that time it was simply not technically possible to convert the very complex layout of the Diary into anything other than PDF.  However, this year, I’ve been taking another look at e-book publishing, discovering that things have moved on in the last few years. It appears that the Diary can be converted into .epub and .mobi versions without losing readability.

It’s still quite a complicated process and will mean changing the layout of the D – but only for the electronic versions. The printed version will remain unchanged – people seem to like it that way. Though if you don’t, and you think it could be better, I’ll certainly consider your suggestions.  You’re the customer after all.

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I may give up on supplying Elfin Diaries to shops. Every year I have problems getting payment out of one or two; that’s easily dealt with – I just don’t supply them again unless they pay up.
With the economy bad for almost everyone at the moment, I don’t nag traders for payment. People get plenty of time to pay up, without nagging. But this time, it’s been such a hassle! With some, I’ve been waiting over five months and never had any reply to my emails.
Publishing and selling Elfin Diaries was never meant to make me a fortune, just a living and no more. I enjoy putting it together and marketing it – what I don’t enjoy is getting people to pay up. In a good financial year, I can carry a bit of unpaid debt; but this isn’t a good year. Elfin Diaries, as a business, will start going down the plughole if I can’t get what I’m owed.
Which is why I’m seriously thinking of sticking to retail business and selling straight to customers. It’s so much easier!

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Newsletter January 2015


Yes, another occasional newsletter from that slightly strange lady who publishes the Elfin Diary.

First things first – if you don’t want to get any more of these fascinating communications, then just say so! I shall immediately remove you from my mailing list and you’ll never hear from me again. You can do this by writing to the address below – I’ll even refund your postage, to make it really easy – or by emailing me at the email address, also below.

If you’re still reading (and not rushing off to tell me never to darken your letterbox again), I have what might be good news for you. I’ve noticed that you haven’t bought a 2015 Diary yet. Of course, there could be any number of reasons for that – you’ve forgotten about it, the dog/toddler/budgie chewed up the order form I sent back in October, somebody gave you an Elfin Diary for Christmas; or possibly, things have been tight for you, as it is for nearly everybody, and you decided to forgo buying my Diary.
Whatever the reason, I’m reducing the price of everything by 20%! You can either use the order form overleaf or order online (website address below) – where you can pay by Paypal, credit card or debit card.
If you’re ordering from the website, when you get to the checkout page use the coupon code newyeardiscount to have the price of your order discounted by 20%. There is no minimum order amount and you can use the coupon code as many times as you want from now until the end of February. Your friends can use the discount code to buy a Diary from the website as well – they don’t have to be previous customers.

Well, that’s about it. I hope you had a good holiday and that all is well with you and yours. If not, my thoughts are with you.

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Newsletter September 2014

Hallo to all Elfin Diary folk!

It’s another dynamic & thrilling newsletter from Elfin Diaries HQ! First the bad news – the Diary will be late (again! Yes I know!). But I’ve been so busy this year with house-moving, taming a really big garden, redecorating etc that I’m really behind with getting the Diary together. Also, I’ve developed RSI in my hands, which pretty much keeps me off the keyboard some days (being resistant to the idea of going to the doc and getting injections for it, I’ve found a gel called Biofreeze that’s really good for the pain). But I slugged on with it and its finally done. Expect the D to be ready in October or possibly November this year.
I’ve finally got a new article for the D – its ‘Recipes For the Eight Sabbats’, which somebody (sorry, I’ve forgotten who, but thank you for it) suggested years ago. I’m no cook and I’ve not tested the recipes, but they sound pretty yummy!

A little more bad news, sorry but I’ve had to increase the price of the hardbacked D to £16.99. The softback and Desk Diaries will remain the same price – £9.99 and £12.99 however.
I’m still selling incense – this year I’ve added a couple more smells – as well as Fern & Moss, I’ve got Orange Blossom and Oceans. Give them a try! They’ll still be the same price, £1.99 a packet with free P&P.

And I have T-shirts, as usual. This time the design on them is a bit different – an old woodcut of an astronomer with an astrolabe (that’s a sort of model of the Solar System). Colour is white on burgundy.

Another bit of news that some of you will like is that this year I’ll be able to process website card payments directly, instead of through Paypal. I’m not a huge fan of Paypal and I’ve finally found a reputable card-processing outfit that won’t cost me any more in charges than PP does. If you’re happy with Paypal, you can still use that, or send me a cheque or Postal Order. Or cash, gold bullion, whatever – you can pay for your D pretty much anyway you like! Except over the phone – that needs a good mobile signal and I haven’t got one of those. Using my mobile here means going out into the garden and waving it around for a bit and getting funny looks from the passing traffic!

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Newsletter September 2013

Hallo to all Elfin Diary folk!

First of all, apologies for getting out this newsletter so late. I was late completing the D, and didn’t get it to the printer until he was just about to go on his hols. Sigh. I promise, I really will be better organised next year. But it looks like there won’t be any Ds available until October.
More bad news is the the price of the Ds will have to go up. but to compensate, the hardback & softback Ds have 16 more pages.
I am again offering free postage for early orders. Order your Ds before October 21st (cheques can be post-dated) and you won’t need to pay P&P! This offer applies to anywhere in the world btw, not just this country

I am still selling the fern & Moss incense, at the same price, and again post-free.

2013 Elfin Diaries
I also have some 2013 Elfin Diaries still left – softbacks, hardbacks and desk diaries. I’m selling these for £4 each, with free p&p.

Well, what a funny, strange year this has been. Everyone I know seems to be having problems and struggles, and I hesitate to turn on the TV news any more – it’s been enough to depress anybody, lately.
More than ever, its worthwhile stopping to remind ourselves about what we have rather than what we do not have. For myself I can say that I’m alive, fairly healthy and have all that I need. My great hope that every one of you can say the same.

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Newsletter October 2012

Hallo to all Elfin Diary folk!

Well, its Autumn now, good and proper. Hope you’re all keeping warm and dry – hasn’t this rain been terrible this year? Hope you’re all keeping well, also – this year has been quite bad for a few people I know.

There are plenty of Elfin Diaries in stock! Softbacks, hardbacks and desk diaries. There are also some T-shirts, though stock is limited. And I’ve plenty of the wonderful Fern & Moss incense.
There are still a few T-shirts left; if you intend to order one, please email me or give me a ring first to check that I still have the size you want.

2012 Elfin Diaries
I also have some 2012 Elfin Diaries still left – softbacks, hardbacks and desk diaries. I’m selling these for £3 each, with free p&p. I’ve forgotten to put them on the order form (which I’ve already printed out!) so if you want to add one of them to your order, please write it in.


Thank you to all the people who sent in suggestions for shops to contact – I’m doing that now. Like all of you (I hope!) I fully support small independent businesses; I promise I won’t mind if you buy my D from one of them instead of from me! And if your local independent shop doesn’t stock the D, give them my contact details.
A couple of you have suggested Waterstones. I’m afraid that’s out, for several reasons. Caroline stopped dealing with them because they changed their distribution methods. Instead of supplying a few friendly branches herself with the D, as she had been, she had to instead send a load of Diaries to a central depot; there was vast amounts of paperwork involved and the minimum order demanded was quite unrealistic for a small publisher. And, according to her, getting money out of them was a big problem as well. So, no more Diaries in Waterstones.

Ads in the Diary
I’m thinking of putting paid ads in the Diary from next year. They’ll be in the back, so they won’t be obtrusive, and I will be extremely selective with them. There will be no ads for psychics, clairvoyants, selling of spells and magical services, for instance. Only ads that are in accordance with my own ethics will go in. The ads will also appear in the PDF version of the Diary (will be on sale soon!)
So, Diary fans, do you think this is a good idea or not? If a lot of you say it isn’t, I’ll drop the idea.


This year, I’m experimenting with different types of packaging to send the Diaries out in. Instead of the jiffy bags, I’ve now started using biodegradable plastic mailing bags. These are a lot less bulky, so they take up less space in my little house and in posties’ bags; they’re lighter as well (though unfortunately not so light as to need less postage, as I had hoped). Although they’re advertised as being tough, I’m still slightly doubtful about how well they’ll protect the diary in transit through the postal system. So if your D arrives damaged in one of these plastic bags, please let me know straight away.
(I still have quite a lot of jiffy bags left over, so I’ll carry on using them until they run out. So some of you will still be getting your D in a jiffy.)

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Newsletter August 2012

Hallo to all Elfin Diary folk!

Well, the 2013 Elfin Diary is now ready. I’m much better organised this year, and the printer man has sorted out his problems (which were really dreadful, poor man), so everything’s on time this year!
The first batch of diaries is due to be delivered today, so you can order them now from the website.

Bad news / Good News
Don’t know about you, but whenever anyone asks me “Do you want the good news first, or the bad news?” I always tell them to give me the bad news first; that way, the good news afterwards will cheer me up! So that’s what I’m doing now.
First, the bad news – unfortunately I’m having to put up the prices of the Diaries and also the P&P. Like everybody else, my costs have risen and the huge postage rises in March haven’t helped. The sofback D is now £8.99, the hardback D is £14.99 and the Desk D will be £12.99 (the DD isn’t printed yet, but should be ready in about six weeks). P&P will be £1.75 + 75p for each extra item.
But for the good news – there will be FREE P&P on all items ordered before 23.59 BST on 22nd September 2012*; this will apply to orders by post as well – if the envelope arrives at Elfin HQ postmarked on or before 22nd September, the offer applies. I will also accept post-dated cheques.
*Why the 22nd Sept? That’s the date (though not the time) of the Autumn Equinox this year; it’s as good as any other date!

T-shirts this year are silver on green, size L (to fit 42-44in chest) XL (to fit 46 – 48in chest) and XXL (48 – 50 in chest). They will be £7.99 each.

The lovely Fern & Moss incense is available again. The price will be the same as last year – £1.99 a packet, with a maximum of 10 packets per order; as last year, P&P will remain free even after the other free P&P offer has ended.

Downloadable version of the Diary
I’ll again be selling a PDF version of the Diary – you’ll be able to download it from the website, but not just yet, as I’ve not finished getting it ready (I’m putting in one or two new features). You can then read the Diary not just on your computer or laptop, but also on a number of e-reading devices such as the iPad and the Kindle. (Sorry, because of the D’s complex layout PDF is the only electronic version possible.)

I’ve collected a list of shops which might sell the Elfin Diary and will be sending them a missive shortly, but I almost certainly missed a few. So if you know of any shops perhaps you could pass on their telephone number or email address to me, or ask them to contact me.

Finally, any other comments? Please let me know!

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Newsletter December 2011

Hello Elfin Diary customers!
I want to wish you all a happy, peaceful Christmas , Yule, Saturnalia, or whatever wintertime festival you are celebrating. We’re pretty wet and windblown up here in Scotland, but not enough to stop me from sending out this newsletter!
Diaries I have plenty of the small softback diaries and the larger Desk Diaries. However, I am still waiting for further delivery of hardback diaries. Some will be arriving at Elfin HQ around the 15th; however, there may only be enough in that consignment to fulfill existing orders. So, if you’re about to order a hardback diary (using the enclosed order form), or have already sent me a cheque for one in the last couple of days, I’ll hang onto your cheque until I’ve actually posted your Diary. And if you’re worried about getting a Diary in time for Christmas, I’ll be sending everything out by first class post from now until the holidays. So lets all send out good thoughts for the posties, to put wings on their feet (or bikes, or vans).
The delay in getting the Diaries this year have been completely beyond my control; the printer who does them has been having some awful problems, problems that I wouldn’t want to wish upon anybody, and he’s doing his best in a bad situation. However I completely understand if some of you are fed up with waiting for your hardback diaries and want a refund.
There are some shops which stock the Elfin Diaries, and you may be able to find a hardback diary at one of these. If you do, I won’t mind at all, as I’m all in favour of supporting independent local businesses. Additionally these shops all have books, gifts, jewellery, crystals and other lovely things for sale; so if any of them are near you, go and have a look anyway:
Linnets of Longridge, 14 Berry Lane, Longridge Preston PR3 3JA
Destiny Rising, Battlers Green Farm, New Road, Radlett WD7 8PH 01923 852522
Treadwells Bookshop, 33 Store Street, Bloomsbury, London WC1E 7BS
Fool, 308 Morningside Road, Edinburgh EH10 4QH 0131 447 1040
The Astrology Shop 78 Neal Street, Covent Garden, London WC2H 9PA 020 7813 3051
Tigers Eye, 1-2 Black Lion Mews, Cardigan SA43 1HJ 01239 615498
The Inner Bookshop, 111 Magdalen Road, Oxford, OX4 1RQ 01865 245301
Mysteries, 9-11 Monmouth Street, Covent Garden, London WC2H 9DA
Avalonis, 9/10 Clinch’s Court, North Quay, Douglas, Isle of Man M1 4LJ
Airy Fairy, 239 London Road, Sharrow, Sheffield S2 4NF
Wilde Ones, 283 Kings Road, Chelsea London SW3 5EW 02073529531

T-Shirt sale! I still have lots of Elfin T-shirts for sale. Burgundy with silver Elfin 2012 logo and “In memory of Caroline Heaney 1947 – 2011” on the front. Mostly size L, with a few XL size, they’re reduced to £4.50 each, which is over 42% off. (Yes, I do have a calculator, as it happens – how did you know?)
Incense The Fern & Moss incense is going quite fast, but not fast enough. £1.99 a packet, the p&p for each order is only £1 however much you order (up to a maximum of 10 packets). This isn’t sold on the website, it’s exclusively for Diary customers. You can use the enclosed order form, or pay by Paypal to
If you have internet access, please take a look at the Elfin Diaries website ( sometime. I’ve added a new page of links; starting with a list of stockists of the Elfin Diary, I hope to add interesting and informative websites in time. And of course, you can buy Diaries there!
That’s about it for this month. Stay well, stay safe, stay warm. And don’t forget to have some fun!